This is an academic project
ENO AD CAMPAIGN
A fruit salts is an effervescent compound made up of organic acids such as citric acid or tartaric acid and salts such as sodium bicarbonate, sodium carbonate, or sodium bitartrate in combination with added flavor and sugar. Historically, fruit salts were sold for a wide range of ailments, and today they are used primarily as antacids.
Topic description : To promote the use and effect that ENO fruit salt provides.
Target audience : Adults (including the elderly) and children aged 12 years and over.
Concept : I selected heavy food that cause acidity like brinjal, fish, and fast food
(i.e., pizza). I used balloons to show the floating / flying food which means
even the food feels lighter in stomach.
Tag line : Let your food fly !
VISUALS CREATED FOR CAMPAIGN
BACKLIT DISPLAY MOBILE VAN
MAGAZINE AD
BILLBOARD
FACEBOOK WEB AD
"Let your food fly"
THANK YOU !
